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GrowinGoodness Group

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Rezo Bragin
Rezo Bragin

La Z Boy Buy Online

From recliners to sofas, sectionals, chairs and loveseats (and of course, matching ottomans) head over to the La-Z-Boy website to discover how easy it is to design your dream living room or bedroom and save a fortune when you order online.

la z boy buy online

The expansion is also part of a branding initiative that recognizes whiles customers may begin their search for product online, they still want to see, touch and sit on the furniture they plan to buy.

La-Z-Boy Inc. this week said it will acquire online furniture startup Joybird for an undisclosed amount. The company will supply financial information on the transaction when it reports first-quarter results in August, according to a company press release.

"[I]t will allow us to better reach millennial and Gen X consumers, leverage our supply chain assets and provide us with a greater presence online," he said. "For Joybird, the speed of its growth has been constrained by limited capital and production capacity. When we combine our world-class supply chain with Joybird's current manufacturing capabilities, it will be able to accelerate expansion and better service its customers, by improving production speed and shortening delivery times, while lowering costs."

Questions remain, though, including whether Joybird can hang on to the spirit and appeal that have made it a winning choice for many consumers, and whether La-Z-Boy can make not just sales but profits from its relatively affordable items. Certainly, it's a good time to grow online furniture sales. E-commerce furniture sales have emerged as a major growth area, rising 18% in 2015, second only to grocery, according to research from Barclays. Some 15% of $70 billion in U.S. furniture sales are now online, according to IBISWorld data.

It's a crowded space, with legacy players like Pottery Barn well established online, Wayfair growing and new entrants coming in. Amazon in November launched two furniture brands, Rivet (with a mid-century modern design flair) and Stone & Beam (with a farmhouse or cottage approach). Target's new "Project 62" furniture line and eclectic home brand Opalhouse, meanwhile, are part of that retailer's renewed commitment to differentiated merchandising, and Walmart earlier this year similarly unveiled an online furniture site revamp.

If your order totals more than $999, participating La-Z-Boy Furniture Galleries offer free standard delivery. Be sure to speak with an associate, or check your delivery details online if your order qualifies for free delivery. 041b061a72


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